#13 Where the Grass is Actually Greener w/ Jennifer Lemcke, Weed Man CEO

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They say the grass is always greener on the other side. But this week’s guest, Weed Man CEO Jennifer Lemcke, knows better: when you’re building a brand new industry from the ground up, you can actually make the grass grow greener right where you’re at. All you need to succeed is perseverance, perspiration, and problem-solving.

1:58 – Delights of succession
10:24 – People-driven leadership
17:13 – Wearing all the hats
20:39 – The secrets to Weed Man’s success
28:20 – It’s a family affair
31:55 – Jennifer’s most impactful mentors
38:17 – Gender dynamics & earning respect
45:13 – The future of the lawn care industry
46:40 – Labor: know what you’re up against
1:00:34 – Thriving during COVID
1:04:16 – Mosquito Hero
1:12:17 – The value of high-quality competition
1:22:02 – Jennifer’s Legacy: helping people

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About the Host

Joe Langton

Joe is acting CEO at Automated Outdoor Solutions, President at Langton Nursery and Landscape Supply, and President of Langton Group. He’s a serial entrepreneur teaching his daughter, Julia, the ropes.

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